His Excellency Saeed Mohammad Al Eter serves as the Chair of the UAE Government Media Office, which is responsible for proactively sharing The Emirates’ strategy, vision and outreach to local, regional and global audiences. Reporting directly to the Cabinet, the UAE Government Media Office manages a portfolio of national strategic communications initiatives, including The Emirates Nation Brand, the National Soft Power Strategy and the management of government media policies, legislation, directives and communication strategies, including digital communications.