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MBRCGI Launches the “Behavioral Insight” Course on "Ibtekr"

  • NEWS
  • 10 December 2020

Within its participation in GITEX 2020, the Mohammed bin Rashid Center for Government Innovation (MBRCGI) launched its Behavioral Insight Course on “Ibtekr”, the first platform in the Arab world aiming to enhance the culture of innovation in government work by sharing successful experiences and innovation models to enhance readiness for the future and keep pace with its requirements, thus achieving the sustainable development goals and building a better future.

HE Huda AlHashimi, Chief of Strategy and Government Innovation of the UAE Government, stated that the participation of the Mohammed bin Rashid Center for Government Innovation in GITEX 2020 goes in line with the directives of the UAE’s wise leadership to spread the culture of innovation and introduce the government’s innovative initiatives and solutions, in addition to the projects developed by the participants of the  Public Sector Innovation Diploma, pertaining to various fields.

“Launching the Behavioral Insight online course on Ibtekr platform is a significant addition to the MBRCGI’s efforts to promote the culture of innovation and experience-sharing in government work. It contributes to supporting the decision-making process for individuals and officials alike, and promoting the quality of government services and performance to meet the aspirations of Arab societies,” HE added.

Being the first of its kind, the Behavioral Insight course is availed in Arabic, free of charge, on "Ibtekr" platform. It addresses the most notable concepts of behavioral insight through 17 lessons, shedding light on the concepts of government policies and behavioral interventions. It further focuses on the science of insight with the aim of studying and understanding human behavior and directing individuals on how to change their behavior and decisions.

In addition, the Mohammed bin Rashid Center for Government Innovation participation in GITEX 2020 featured the innovative projects of the fifth cohort of the Public Sector Innovation Diploma Program, organized in collaboration with the University of Cambridge.